What is SEO and why do we need it? As if life wasn’t already hard enough as it is, Google started downgrading websites that were not up to shape in terms of its content, format and responsiveness earlier this year. If you do not play by the rules and create inbound and outbound links organically, then Google will mark you down on the search results list for terms relevant to your organisation’s site. What can you do about it? Read on.
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