We don't know the answer if pre-construction SEO was used however post construction Kings Cross Station must be a key SEO term for London passengers planning their travel, architect spotters and tourists. See our SEO DIY tips to get your site SEO ready today so your site is found for the right reasons. Previously we discussed the importance of getting your membership site SEO ready for Google (if you haven’t read it yet, please click here). This piece provides crucial first steps for your organisation to take in order to increase inbound links, rank higher in the Google (and other search engine) searches and ultimately provide quality service for your members and potential members and showcase to your audience just what they want to spend time with just like Kings Cross Station.
Membership SEO link building
So you’ve begun your journey to SEO readiness for your site. Now what?
“What's in a name? That which we call a rose
By any other name would smell as sweet.”- Shakespeare
Shakespeare may have shed light on the value of quality content and service of an organization, but the name is what draws your potential clients (the users) in, when they type the magic words relevant to your site on the search engine. I am talking of your name and it’s branding across the web- social media, domains and blogs.
Grab your brand identity quickly
Here is a list of all the areas where you can claim your brand’s name, so that someone else who may do something completely different does not take it up. Take Nasty Gal, an eBay-started retro clothes designer who drew inspiration from a song, but unfortunately had to share the name with a Porn site. Imagine the surprise (and not the good kind) of her customers when they searched her! Happily she now has bought the domain and her company’s name, so that her site is the first result).
For more great resources on your web links and link building, see below:
See how the search engines see your site with Browseo. Check your site’s URL, and you can download the entire session for analysis.
Get free link analysis with Open Site Explorer
Compare your website with your competitor’s on Lipperhey, Majestic, XML Sitemaps and Ahrefs
Find broken links on your websites with Xenu
Want a man and not the algorithms to give you advice instead? See DigiTel
For Firefox only, check your links with Link Diagnosis
Strategies to build even more links with Point Blank SEO
A fun and comprehensive beginner’s guide to SEO by Moz